How UK Charities are adopting AI
UK data of how Charities are exploring, engaging with and fully adopting AI in 2025
These numbers underscore both the growing appetite for AI and the cautious, uneven pace of adoption within the charity sector.
76% of charities are now engaging with AI tools:
This is up from 61% in 2024. Of these, 51% are exploring tools, and 23% are actively piloting or using AI across their organisation.Use of AI in fundraising has surged:
77% of organisations now use AI - up from 57% in 2024 - often deploying it for content creation and virtual assistants.Day-to-day AI usage:
While 61% of charities use AI in daily operations, much of it is informal. Only 11% apply AI organisation-wide, and just 5% are actively building structures like AI policy or data maturity.Growing relevance and caution:
74% agree AI is relevant to their work, 62% are excited about its potential, but 59% express concern over ethical implications and risks - especially among larger charities.Service delivery remains nascent:
Only about 15% of charities use AI in service delivery (e.g. chatbots, predictive tools), hindered by skills gaps, ethical worries, and cost.
Sources:
Charity Digital Skills Report. Civil Society. Directory of Social Change. 3rd Sector Mission Control. efa-net.eu
How AI could help NOW!
24/7 Response to Website Enquiries
Instantly answer FAQs, direct users to relevant resources, and triage donation or enquiry intents any time of day - with responsiveness that builds trust and engagement.Streamlined Resource Delivery
AI can sift through your materials - reports, guides, toolkits - and offer tailored suggestions to visitors based on keywords or conversation, making your resources more accessible and useful.Donation Navigation & Upsell
Virtual guides can highlight appropriate donation options, campaigns, or legacy giving, gently encouraging increased support through personalised suggestions.Informational Aid for Visitors
Provide instant summaries of programmes, impact reports, or sector insights - reducing user frustrations, improving accessibility, and empowering stakeholders.Efficiency and Cost Savings
Use AI for admin, documents/reports, content development, idea generation, and grant fundraising - making your website a hub for more scalable engagement and internal support.
Isoblue’s approach is to use AI to support your team, not replace them - freeing up time and resources so you and your team can focus on what really matters.
Conclusion
AI offers a smart, scalable way to enhance your website’s power to engage and convert, with proven adoption and growing confidence across UK charities. While adoption may currently be cautious, the momentum is unmistakable - and the rewards, when managed responsibly, can be significant.