Improvements to the Co-op membership scheme have prompted a complete rebranding of the Co-operative and all its brands (Food, Funeral etc).
They are 'Back to being the Co-op' and in doing so have revived the 1968 logo.
Gone is the lime green (which was never consistent) and back is the fresh blue. Given green is used by Asda, Waitrose and Ocado, this appears fresh and distinctive within the food retail world.
Read the full story at Design Week >