Aether Apparel - Great Design

Every once in a while you come across a company, driven by visionaries.   A company where not just one, but all of the products are defined and designed according to a clear set of principles and with the target market in mind.
Innocent Smoothies, Bang & Olufsen, Squarespace, Apple.... add to the list.  Aether Apparel,
in our view, is one of the most exciting premium brands to be developed in recent history!
The need is for a technical clothing brand, aimed at folk who want to look stylish, yet benefit from extraordinary technical performance.