A wonderful, inspiring source of colour palettes. Design Seeds is the creation of Jessica who has a passion for colour and thankfully, a willingness to share. A beautiful website that we challenge anyone working with colour not to find inspiring.
http://design-seeds.com/
Design | Posted on Wednesday, February 8, 2012 at 10:51AM In order to buy effective design, the designer needs to have a brief. This is not as obscure as it sounds, but because it's not something we did in school, it's not an instinctive skill. As a result, there can be a gap between what the designer needs and what they get.
So we sat down and came up with this 'brief guide' to help you give your designers a fighting chance....
Who is your Customer?
If your idea customer is an 'individual consumer' - who is the idea customer ?
What is your product or service?
Where does your product or service fit into the market?
Are there significant fixed points that are not changeable because of historical/cost reasons?
Have you done any marketing before?
Have you had an identity designed?
Have you got high quality original relevant photography?
Who are your biggest competitors?
This helps the designer to see the context of your product and will help to either make the what you buy 'fit in' or 'stand out'
What do you like? (please supply examples, and if possible what it is you like about them)
This helps the designer to understand what you value and guides the thought process.
What you DON'T like? (please supply examples, and if possible what it is you don't like about them)
Finally and MOST IMPORTANTLY
What is the objective of the work?
Social networks are increasingly important in directing traffice to websites.... which ones do you engage with?
Search engines are highly effective at reading your content and placing your site in context.
This information is normally elicited by account managers or designers during the initial interview but it all adds up to create a holistic view of the design requirements and helps to make the work done fit the requirement right from the outset: This means best value for the client and minimum wasted time for everyone.
Design, Marketing, Squarespace | tagged Design, SEO | Posted on Tuesday, November 1, 2011 at 9:00AM We love paper.
It doesn't matter how clever technology gets, there is something very special about a piece of good paper and a sharp pencil that gets our pulses going!
Following on from our Behance - Action Method enthusiasm, we found this wonderful blog entry that offers a great collection of designer paperwork....
http://www.hongkiat.com/blog/useful-offline-utensils-and-toolkits-for-designers/
As designers we often take time to review what is going on around us. We look at style and we examine trends. In our market the leading (or bleeding) edge of design is frequently a bit too 'avant guard' for our clients needs. We've got to be a bit behind the curve of challenging newness! It's fun to have a look at where 'newness' actually is though and here are a few places where we find extraordinary design and exciting ideas in action:
